Denver, CO. With the 2020 ski season underway, Alpine Media Technology and Winter Park Resort continue to work together to evolve the resort’s on-mountain guest messaging and communication system. Alpine Media’s All Mountain Platform consists of more than 700 digital screens at Winter Park Resort, including more than 600 screens attached to the comfort bar of the Super Gauge Express, a six-seater chair on the local favorite Mary Jane mountain side.
What is the All Mountain Platform?
Alpine Media Technology offers ski resorts and ski towns a digital guest communication system known as the All Mountain Platform (AMP). AMP features an eight-minute, real-time, digital information loop with the aim to help skiers and riders maximize their time while on the mountain. From grooming reports, digital trail maps, resort events, etc, the AMP info loop can display on any screen type or to any screen location desired by resort operators. In addition to Lift Digital, the chairlift and gondola product, Winter Park operators have strategically placed screens across all the major lodges, both indoor and outdoor, hotel front desks, and even a highly visible 85” screen at the base of the gondola.
New Features for this season
In addition to helpful resort information, AMP offers a new alert messaging feature for this season. Ski patrol, lift ops, and other department heads can now push out alerts as they deem necessary. From AMP’s central command center, a text message can be loaded up and broadcasted out to all screens notifying guests of important information like lift or trail closures, and changing weather conditions.
“Winter Park has been a great development partner and we’ve enjoyed the collaboration process across all departments,” said CEO Freddie Peyerl. Peyerl, who has skied at Winter Park since moving to Colorado nearly 15 years ago and actively serving NSCD as both a volunteer ski instructor and board member, has spearheaded the development process for AMT over the past three years. “Our mission is to become the “Go-To” resource for ski resort operators to enhance their communication capabilities while ensuring we improve the guest experience,” said Peyerl.
“Whatever the need, we believe we now have the technical foundation to add information and features to meet the needs for all current and future partners”, said Peyerl. “It’s been great to see our partners increase their screen coverage from year to year and embrace all of these new features.”
Expansion of the All Mountain Platform
The demand for AMT’s platform continues to grow as they have received interest from various ski town lodging groups and transit companies. They have recently completed installs at Telluride and Mountain High, a popular favorite for SoCal locals. Crystal Mountain is testing out the Lift Digital technology on their gondola this season, which at arrival to the summit, offers a stunning, scenic view of Mount Rainier.
With destination skiers and riders on the increase, due to the Ikon and Epic Passes, first-time visits are ever increasing. “As a new skier to Colorado myself, it’s been nice having an on mountain guide so to speak,” said AMT’s Director of Marketing, Garin Gustafson. “With over 75% of the skier day spent in lodges, lift lines, and on the lifts themselves, AMP has the ability to keep guests informed, navigate the mountain, and better familiarize themselves with the resort.”
So the next time you’re on the mountain, take a look around and perhaps you can digitally navigate the course to your next run and make plans for a mountaintop apres live music event.
For inquiries, please contact AMT’s CRO Gerrit Vandekemp at 303-408-0702.
Alpine Media Technology created the All Mountain Platform (AMP), the premium guest communication system for ski resorts and ski towns world-wide. With a centralized, web-based Command Center, resort operators can deliver real-time, relevant content via digital screens across the entire resort. From the lodges, chairlifts and gondolas, as well as via mobile app, skiers and riders have access to the information they need to maximize their time both on and off the mountain while advertisers have a platform to reach an affluent and active audience.
Winter Park Resort With an 80-year history, Winter Park Resort is Colorado’s longest continually operated ski resort that features the Seven Territories across 3,081 acres of award-winning terrain. Averaging more than 320 inches of annual snowfall, 300 days of sunshine and located just 67 miles northwest of Denver, Winter Park Resort is the closest major destination resort to Denver International Airport and a favorite among Colorado locals.